THE INCASE OF DEATH CASE
The iPad Case market is a sea of same. Zugu was the best selling case on Amazon, but there's a thousand knockoffs for a lot cheaper, all promising to protect your iPad. Zugu said it was the case for every situation, so to help them live up to that and stand out from the crowd, we made a case for the most extreme situation you'll ever face: Death.
People online always talk about what will happen to your data and secrets once you die. So we created the Zugu In Case of Death Case, it nukes your iPad the moment you die so you can take your secrets to the grave.
And we stood out at CES without even being present at the event! We made Tech Crunch's named us CES's top weirdest tech products of 2025.
It was a very real product (people kept asking.) Our Zugu biometric ring measures your vitals: Oxygen, Blood pressure, and temperature. And upon your demise, you can choose from Deleting your browser, nuking the whole ipad. Tweeting your followers. Or even rickrolling users for all eternity.
We had Influencers everywhere try it out. And people loved watching their misery over 25 MILLION times!
And we responded, like a good corporate entity should.