DEISEL KNOCK OFF STORE
ADWEEK called it: "one of the boldest, most ridiculous, completely counterintuitive campaigns of the past year.
And it was absolutely brilliant.”

AWARDED: 3 Gold Cannes Lions / 2 Silver Cannes Lions / 4 Bronze Cannes Lions / 5 Cannes Lions Shortlists / Gold Andy / Graphite D&AD Pencil / 3 One Show Gold Pencils / 2 One Show Silver Pencils / 3 Gold Clios / 1 Bronze Clio / 3 Gold London Intl. Awards / 2 Silver London Intl. Awards / 1 Bronze London Intl. Awards / 2 Gold New York Festivals / 1 Silver New York Festivals / 1 Golden Drum Grand Prix / 2 Golden Drums / 1 Silver Drum / Ad Club’s “Brave Brands” Honoree / ADCI Awards Grand Prix / Epica Awards Grand Prix / Gold Epica Award / Silver Epica Award
CASE STUDY
Diesel Knock off store: Video
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