OFFICE MAX | ELF YOURSELF
One Show Merit x 2 / SXSW Interactive / Ad:Tech Awards x 3 MEDIA The New York Times / VH1 / Good Morning America / CNN / USA TODAY / TechCrunch / Forbes / Chicago Tribune / Entertainment Weekly's
Getting people to buy holiday gifts from an office supply store is a pretty hard brief to crack. The only solution was to gift the internet 20 viral holiday sites to bring some much needed holiday cheer to bored office workers.
It was so successful it became a staple of the Macy’s Day parade,
